Purposes of research
Research is essential part of any project because if you haven't done your research you will not reach the top grades.Researching helps you find out general background information about the subject you are studying and could help you understand about the subject you are researching so you analyses or report is much better.You could also research in to how things are made e.g if you were researching for making a radio show you may get some background information on how it works behind the scenes.You could also research to find out about your target audience for example agin if you were researching a music video you might want to find out about the codes oand conventions of different genres of music and research what the target audience would be for that particular genre of music video.You could also carry out research into facts or figures about a particular subject or carry out questionnaires or surveys into the subject you are researching ,this is called primary research. Prodominantly there are two different types of research :Primary research and secondary research.
Primary research
primary research is research carried out by you this may be a questionnaire ,survey or listening to the radio or watching TV and taking notes etc.
Secondary research
Secondary research is collecting research second hand .For example you may look at books or collect information from the internet on different websites or in newspapers or magazines and there different articles . Secondary research is more of a starting point and you would then have more information to carry out more successful primary research because you have better questions to ask people in a survey or you might have better knowledge to write up better quality notes etc.
"Electrical storm"-U2
Firstly I am going to analyse the "Electrical storm" music video by U2,directed by Anton Corbijn. The video was shot in Eze in France on a beach,the video was first aired on September 16 2002. It took three days to film and was filmed during the summer month of august from august 19 2002 to august 22 2002 .The film was made on a medium budget,U2 drummer(Larry Mullen) was acting with actor Samantha Morton.Anton Corbijn is a Ex-photographer and the Mise-En-Scene is normally spectacular and in this video it is no different .The video is made in black and white but this video has a sun rising above the sea and a moving train that all come together to create a visually beautiful music video. Cinematography is closely related to the art of still photography and Anton Corbjin creates a brilliant cinematic experience in this video .The lighting is fantastic throughout with most of scenes from the video being shot at dawn or midnight. The light reflecting in the sea creates a sparkling effect which ties in superbly with the lyrics and music. In another scene in a dark tunnel the lighting is again brilliant as the woman and the man walk in from both sides of tunnel slowly walking towards each other with the light at the end of the tunnel behind them. The lighting on the people within the video is good as well with light shining on half of their face as the sun rises. When the band is shown at the end there are lights flashing on and off and this again creates a nice effect. Another good use of cinematography in this video is when the camera follows the woman at the start as she is running, this effect is actually created by her following a train with the cameramen in it. There are some good editing and visual effects ,one of the most simple but effective of this was when a bright light was used when there were shot changes, and there was a white deer that ran past them at one point. At the end there was also fireworks in the sky although this was actually not edited in because they actually let off real fireworks on a nearby island. The relationship between the lyrics and the visuals was very adamant in the music video. The first verse reads:The sea swells like a sore head,
And the night is aching
Two lovers lie with no sheets on their bed
And the day is breaking
This shows the strong link between the visuals and the lyrics as in the visuals at this point a man is emerging from the sea at the break of dawn. The song is about two intimate lovers and visuals as you will see in the video below definitely portrays this. The chorus talks about a “electrical storm” and at the end if the video this is visually represented by a firework display in the night sky. The music is typical to U2’s style ,its sought of a light rock type of music. With the music mainly consisting of light drumming and strumming with the drums and guitar. The calming music fits in well with the visuals as you get the calm effect in the video with the sparkling sea and gentle lovers. The visuals in the music video don‘t represent the normal stereotypical rock band music video but at one point the band is shown playing which is very much stereotypical to rock band music videos. There is no real obvious use of intertextuality in the video although you could say that the visuals are very romantic based and the lyrics are very much about two lovers. I would say the video is very much performance and narrative based as the video tells the story of two lovers,with the director relying on the actors (the male actor was the drummer of U2)to intimately express there feelings and use strong facial expressions this was done excellently. The narrative is on showed in the visuals of the music video when the band is playing and when Bono(U2’s lead singer)is on the train. The promo doesn’t necessarily promote the band as they rarely make a appearance but the visuals are so fantastic that when you hear the song it makes you think of the music video. Quote about music video from fan:i get myself lost in time every time i hear this song , it reminds me a few years ago when i used to be so happy , life was so easy , i was a teen at that time , wow , what a gus song they have come with on that album , i have no words 2 describe it
I feel the intended audience for this music video is teens upwards. Although I feel more for the adult audience as the video and song is very relaxing and the songs lyrics have a deep meaning. And the visuals are also very sexual so not really suitable for younger kids. The song also may seem to “boring” for some of the younger audience.
And the night is aching
Two lovers lie with no sheets on their bed
And the day is breaking
This shows the strong link between the visuals and the lyrics as in the visuals at this point a man is emerging from the sea at the break of dawn. The song is about two intimate lovers and visuals as you will see in the video below definitely portrays this. The chorus talks about a “electrical storm” and at the end if the video this is visually represented by a firework display in the night sky. The music is typical to U2’s style ,its sought of a light rock type of music. With the music mainly consisting of light drumming and strumming with the drums and guitar. The calming music fits in well with the visuals as you get the calm effect in the video with the sparkling sea and gentle lovers. The visuals in the music video don‘t represent the normal stereotypical rock band music video but at one point the band is shown playing which is very much stereotypical to rock band music videos. There is no real obvious use of intertextuality in the video although you could say that the visuals are very romantic based and the lyrics are very much about two lovers. I would say the video is very much performance and narrative based as the video tells the story of two lovers,with the director relying on the actors (the male actor was the drummer of U2)to intimately express there feelings and use strong facial expressions this was done excellently. The narrative is on showed in the visuals of the music video when the band is playing and when Bono(U2’s lead singer)is on the train. The promo doesn’t necessarily promote the band as they rarely make a appearance but the visuals are so fantastic that when you hear the song it makes you think of the music video. Quote about music video from fan:i get myself lost in time every time i hear this song , it reminds me a few years ago when i used to be so happy , life was so easy , i was a teen at that time , wow , what a gus song they have come with on that album , i have no words 2 describe it
I feel the intended audience for this music video is teens upwards. Although I feel more for the adult audience as the video and song is very relaxing and the songs lyrics have a deep meaning. And the visuals are also very sexual so not really suitable for younger kids. The song also may seem to “boring” for some of the younger audience.
"Come to Daddy" -Aphex Twin
For my next analysis I am going to analyse "come to daddy" by aphex twin ,directed by Chris Cunningham who is renowned for weird but superbly cinematic music videos. He has produced other cinematic videos like :All is full of love by Bjork(1999) and only you by Portishead(1998) The video was first aired in October 1997 and was a best cinematography award nominee in 1998.The production company was Black Dog Films.
The excellent cinematography in this music video was done by Simon Chaudoir. The mise-on-scene is interesting with the filming taking place on a rundown estate with a big car park. There is a lot of rubbish and debris hanging about and there was a particular focus on a TV on the floor were the “daddy” if you like of these weird aphex twin faced dwarfs appears, the actors didn‘t have any facial expressions as they were wearing aphex twin faced masks ,and the granny actor performed her role well as the innocent scared old lady. The video starts off with a innocent looking granny walking her dog but when the music picks up the TV on the rubbish pile turns on and strange children with the face of aphex twin pick it up and start running around creating chaos. The cinematography is this video is excellent with panning shots of large buildings and shots of the camera following the apex twin dwarfs in the ally ways the lighting was not very complex as the filming was done in the day but some of the shades of tone and light on people's faces especially on the granny and her dog in the film opening. There were a variety of shots in this video including LS’s ,panning shots and CU’s.There were some very interesting visual effects, in particular the “daddy” creature squirming out of the TV and then the dwarf children also looked extremely sinister. The lyrics were few and far between in this music video but were fairly appropriate in comparison to the goings on for example in the video when the dwarf children come and take the TV with the creature on the Lyrics are: “come to daddy” and also the aphex twin shouts out “I want your soul” during the music video which relates to the children being somewhat abusive the people and environment around them. There was some relation between the music and the visuals, the music was sought of electronic and the fast pace of the music matched the visuals when the children were running around creating chaos. There is use of intertextuality with the horror in this music video. The horror is contemporary as it relates to the use of children in horror movies, which is being used more and more recently. The visuals don’t match the stereotypical electronic music video which normally involves people raving in clubs with flashing lights in that respect the visuals are very unusual as this comment from a you tube user suggests:
“cross dressing midgets is original” .
The video is very much concept based with superb visuals and no real narrative as there was no real story to the music video ,it was mildly performance based but the actors did not express themselves much and mainly just carried out actions. The promo promotes the artist because his face is on the children and is on the creature at the end as well, this makes the people watching wonder who he is and will want to by more of his music if they like this video. Comments about the video from you tube :
The excellent cinematography in this music video was done by Simon Chaudoir. The mise-on-scene is interesting with the filming taking place on a rundown estate with a big car park. There is a lot of rubbish and debris hanging about and there was a particular focus on a TV on the floor were the “daddy” if you like of these weird aphex twin faced dwarfs appears, the actors didn‘t have any facial expressions as they were wearing aphex twin faced masks ,and the granny actor performed her role well as the innocent scared old lady. The video starts off with a innocent looking granny walking her dog but when the music picks up the TV on the rubbish pile turns on and strange children with the face of aphex twin pick it up and start running around creating chaos. The cinematography is this video is excellent with panning shots of large buildings and shots of the camera following the apex twin dwarfs in the ally ways the lighting was not very complex as the filming was done in the day but some of the shades of tone and light on people's faces especially on the granny and her dog in the film opening. There were a variety of shots in this video including LS’s ,panning shots and CU’s.There were some very interesting visual effects, in particular the “daddy” creature squirming out of the TV and then the dwarf children also looked extremely sinister. The lyrics were few and far between in this music video but were fairly appropriate in comparison to the goings on for example in the video when the dwarf children come and take the TV with the creature on the Lyrics are: “come to daddy” and also the aphex twin shouts out “I want your soul” during the music video which relates to the children being somewhat abusive the people and environment around them. There was some relation between the music and the visuals, the music was sought of electronic and the fast pace of the music matched the visuals when the children were running around creating chaos. There is use of intertextuality with the horror in this music video. The horror is contemporary as it relates to the use of children in horror movies, which is being used more and more recently. The visuals don’t match the stereotypical electronic music video which normally involves people raving in clubs with flashing lights in that respect the visuals are very unusual as this comment from a you tube user suggests:
“cross dressing midgets is original” .
The video is very much concept based with superb visuals and no real narrative as there was no real story to the music video ,it was mildly performance based but the actors did not express themselves much and mainly just carried out actions. The promo promotes the artist because his face is on the children and is on the creature at the end as well, this makes the people watching wonder who he is and will want to by more of his music if they like this video. Comments about the video from you tube :
“this was banned in America because it was to scary”
“Aphex Twin at there best. Twisted!!!
The video represents aphex twin as a original and slightly crazy music artist. I feel the intended audience for this music video is definitely teens and young adults as the music style and lyrics follow that “underground” style of raving music.Older adults would probably steer away from "Underground" raving music as they get older
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